P3

Siemens

To have a home that contrasts the inevitable fast pace, complexity and frustration you find outside of it. A home that allows you to breathe deeply, and have the time to enjoy those moments. Gerhard Nüssler, Head of Global Design at Siemens Home Appliances, refers to it as Simplexity, “The art of making highly complex technology simple to use,” so that it simplifies your life, instead of complicating it.

Each appliance communicates a sophisticated attitude and exudes streamlined elegance. This is echoed in the choice of high-end materials used: Chrome and black glass form a contrasting partnership that perfectly embody the refined design inherent in every appliance. Add to that an uncompromisingly intuitive user experience, and you realize that at Siemens form does not follow function. They work together, ingeniously.